Another approach is to use the portfolio strategy and acquire a variety of regional web properties. local yellow pages has gone down this path, as have most of the offline newspaper holding companies. Regional newspapers tend to have localized news gathering local search and distribution and are owned by central holding companies. It’s hard to build a national paper for the same reason that it’s hard to build a national web property that delivers local relevance.
Local restaurants comprises a significant chunk of online visitor engagement which includes online mapping, shopping engines, and directories. Almost all local search platforms will geo-target the IP address and append that to the search query. Therefore when considering the percentage of online searches that are local, you should look at the combined number of both explicit and implicit searches.
Local restaurants comprises a significant chunk of online visitor engagement which includes online mapping, shopping engines, and directories. Almost all local search platforms will geo-target the IP address and append that to the search query. Therefore when considering the percentage of online searches that are local, you should look at the combined number of both explicit and implicit searches.
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